tag:blogger.com,1999:blog-23250759730037383932024-03-13T06:17:35.331-07:00Todo sobre autorespondersUnknownnoreply@blogger.comBlogger9125tag:blogger.com,1999:blog-2325075973003738393.post-50156390271998426872016-01-31T11:49:00.000-08:002016-01-31T11:49:00.028-08:00¿Por qué fracasan los vendedores?<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="MsoNormal">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Existen muchas razones por las que
puede fracasar un vendedor. Hoy me quiero centrar en un problema que veo en
muchos vendedores, la <b style="mso-bidi-font-weight: normal;">falta de
persistencia</b>. </span></div>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> </span>
</div>
<h2 class="MsoNormal" style="text-align: left;">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Persistencia para vender</span></h2>
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<br /></div>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Si quieres ser un gran vendedor,
uno que consiga más pedidos que la competencia <b style="mso-bidi-font-weight: normal;">vas a tener que ser persistente</b>. Hay muchos estudios que demuestran
que para obtener una venta, se necesitan unos 7 contactos.</span></div>
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<br /></div>
<h4 class="MsoNormal" style="text-align: left;">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Como hacer 7 contactos sin ser
pesado:</span></h4>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Llamadas telefónicas</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Postales</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Emails</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Pequeños regalos (un PDF)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Visitas muy breves</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Videos (Dando la cara)</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">En la <a href="http://amzn.to/1VzDpFt" rel="nofollow" target="_blank">PNL</a> se dice que primero es la relación y después
la venta. Crea una relación lleva su tiempo y exige un esfuerzo. Lo genial es
que en internet puedes automatizar todo el proceso. </span></div>
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<br /></div>
<h3 class="MsoNormal" style="text-align: left;">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Automatizar la persistencia</span></h3>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Estas herramientas no son
recientes, algunas tienen más de 10 años, como los <a href="http://www.autoresponder.com.es/GRgratis">autoresponders</a>. Este robot
te permite agregar varios correos de seguimiento.</span></div>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Cada correo de seguimiento te
brinda la oportunidad de persistir. No todos los correos tienes que ser de
venta pura y dura, tu objetivo es que te conozcan. </span></div>
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<br /></div>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Envía videos en los que hables,
regala PDFs y date a conocer como un experto en los productos y servicios que
vendes. </span></div>
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contacto continuo con tus clientes y de esta manera persistir. </span></div>
Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-2325075973003738393.post-16422370376004564292016-01-06T09:14:00.000-08:002016-01-06T09:14:04.653-08:00¿Cómo hacer crecer tu negocio con el email marketing?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"></span><span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Para cualquier negocio existen dos
preocupaciones. Una conseguir nuevos clientes, dos mantener a los viejos
clientes. </span></div>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> </span>
</div>
<div class="MsoNormal">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">El <a href="http://autoresponder-1.blogspot.com.es/p/normal-0-21-false-false-false-es-x-none.html">email
marketing</a> la solución de bajo coste para tener control sobre lo que compran
tus viejos clientes y conseguir que los nuevos sigan comprando.</span></div>
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<br /></div>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Puedes crear mucho valor para tus
clientes</span></div>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> </span></div>
<div class="MsoNormal">
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Puedes crear un sencillo formulario
de suscripción y conseguir que tus actuales se suscriban, enviarles
continuamente información relevante sobre tu nicho. </span></div>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Crear un blog</span></h2>
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<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Una de las formas más sencillas de
conseguir nuevos clientes por internet es creando un blog dedicado al nicho de
tu negocio. </span></div>
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<br /></div>
<span style="font-family: "Courier New"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Pero si quieres ser aun más eficaz puedes hacer que los visitantes de tu
blog se suscriban y enviarles ofertas y regalos virtuales, que los harán volver
una y otra vez a tu tienda o despacho. </span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2325075973003738393.post-20337045737090160602015-04-29T02:58:00.002-07:002015-04-29T02:58:15.476-07:00Escribir para los que leen tus mensajes<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Bookman Old Style","serif"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;"></span><span style="font-family: "Bookman Old Style","serif"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">No todas las personas que estén en tu lista de suscriptores voluntarios
van a leer todos tus emails, <a href="http://autoresponder-1.blogspot.com.es/2014/12/7-estrategias-para-hacer-que-tus-email.html">solo
un porcentaje lo hará</a>. </span></div>
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<br /></div>
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<span style="font-family: "Bookman Old Style","serif"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">Mientras mas personal y mejor escritor seas, mayores
posibilidades tienes que tus mensajes de autoresponder sean abiertos. </span></div>
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<span style="font-family: "Bookman Old Style","serif"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;"> </span>
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<span style="font-family: "Bookman Old Style","serif"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">Esto es paradójico, pero <a href="http://autoresponder-1.blogspot.com.es/2014/11/escribir-para-la-gente.html">cuando
estés escribiendo un email</a> de seguimiento, <b style="mso-bidi-font-weight: normal;">lo mejor que puedes hacer es pensar en la persona que va a leer tu
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persona que lee cada palabra de tu email. </span></div>
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<br /></div>
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<span style="font-family: "Bookman Old Style","serif"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">Pensando en esa persona podrás escribir un correo de mayor calidad, un
correo que entregue verdadero valor a tu suscriptor. </span></div>
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<br /></div>
<h2 class="MsoNormal" style="text-align: left;">
<span style="font-family: "Bookman Old Style","serif"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">Es una cuestión de valor</span></h2>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Bookman Old Style","serif"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">El valor de tu lista de suscriptores estará dado por la cantidad de
personas que lean tu emails y por la cantidad de lectores que hagan lo que tú
les pidas. </span></div>
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<br /></div>
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<span style="font-family: "Bookman Old Style","serif"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">Mientras mejores sean estos dos porcentajes, mayor cantidad de dinero tendrás
en tu cuenta bancaria. </span></div>
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<br /></div>
<span style="font-family: "Bookman Old Style","serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Y para que estos
porcentajes mejoren, vas a tener que dar valor en grandes cantidades a tus
suscriptores.</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2325075973003738393.post-74016035427798693832014-12-27T09:34:00.003-08:002014-12-27T09:37:42.765-08:00Hacer test en el email marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="MsoNormal">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Es más fácil no testear, pero es <b style="mso-bidi-font-weight: normal;">mucho más rentable hacer test</b>. En un
autoresponder como <a href="http://www.aweber.com/?308205" rel="nofollow" target="_blank">Aweber</a> puedes
testear hasta cuatro emails distintos. Otros autoresponders como <a href="http://www.getresponse.com/index/gustavodost" rel="nofollow" target="_blank">Getresponse</a> te permiten
testear tus páginas de aterrizaje y tus emails. </span></div>
<div class="MsoNormal">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> </span>
</div>
<h2 class="MsoNormal" style="text-align: left;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">¿Cómo hacer un test de email
marketing?</span></h2>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Lo primero que hay que <b style="mso-bidi-font-weight: normal;">testear son las líneas de asunto</b>. Si un
correo no es abierto no sirve de nada que tengas <a href="http://autoresponder-1.blogspot.com.es/2014/12/crear-una-gran-lista-de-suscriptores.html">millones
de suscriptores</a>. Prueba 4 o 5 líneas de asunto en un pequeño porcentaje de
tu lista, el 10% por ejemplo. </span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Otra característica de tus emails
que debes <b style="mso-bidi-font-weight: normal;">probar siempre son los
llamados a la acción</b>. Un llamado a la acción es cuando le pides a un lector
que haga algo determinado, como puede ser visitar tu <a href="http://www.paginasdeaterrizaje.com.es/mono-paginas-de-aterrizaje/">página</a>,
<a href="http://autoresponder-1.blogspot.com.es/2014/12/marketing-de-contenidos-e-email.html">compartir
tu contenido</a> o llamarte por teléfono. </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Cada email que crees debería tener
potentes llamados a la acción. En realidad cada llamado a la acción debe guiar
a nuestros suscriptores a hacer algo que queramos que hagan. Si no insertas
ninguna orden en tus emails tus lectores no harán nada. </span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Una vez que tengas un <b style="mso-bidi-font-weight: normal;">llamado a la acción ganador y una línea de
asunto</b> que logre que tus emails se abran, el siguiente paso es mejorar cada
texto. De nuevo el proceso es el mismo, tienes que crear 4 emails distintos y enviárselos
a un pequeño porcentaje de tu lista de <b style="mso-bidi-font-weight: normal;">suscriptores
voluntarios</b>. </span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">En mi opinión <b style="mso-bidi-font-weight: normal;">hacer email
marketing</b> consiste en escribir y testear. Si no haces test es mejor que te
dediques a jugar a la lotería. </span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2325075973003738393.post-75846426488411924812014-12-20T02:19:00.005-08:002014-12-20T03:19:55.503-08:00Marketing de contenidos e email marketing<!--[if gte mso 9]><xml>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Cada nueva pieza de contenido que
agregas a tu blog hace más valiosa tu página y por lo tanto habrá más personas
deseando suscribirse a tus listas. El marketing de contenidos es esencial para
aumentar tu posicionamiento natural y tus posibilidades de encontrar nuevos
clientes. </span></div>
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<br /></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Email marketing</span></h2>
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<br /></div>
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tus nuevos visitantes para entrar en tu lista de <b style="mso-bidi-font-weight: normal;">suscriptores voluntarios</b>. Puede ser un entrenamiento gratis, un
ebook o un video. Lo importante es que ofrezcas valor. </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Cuando una persona entra en tu
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nuevos productos y servicios. También si obtienes ingresos con Adsense tienes más
posibilidades de que vuelvan a visitar tu blog una y otra vez y obtener
ingresos por las mismas personas interesadas en distintas ofertas. </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Relación entre tu email marketing y
tu contenido</span></h3>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Si quieres que las personas que
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suscribirse.</span></div>
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torta y no sobre hacer pan. Mientras mas relación entre el contenido y el email
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Conclusión</span></h4>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">El <a href="http://autoresponder-1.blogspot.com/" target="_blank">email marketing</a> es una de las
formas más poderosas de marketing que existen, puedes conseguir cientos de
conversiones en pocas horas gracias a su eficacia. </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Así que vuélcate en <b style="mso-bidi-font-weight: normal;">crear una
gran lista de suscriptores voluntarios</b> y obtendrás grandes beneficios a
largo plazo.</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> </span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2325075973003738393.post-48023179693502218242014-12-11T02:51:00.000-08:002014-12-11T02:53:41.564-08:00Crear una gran lista de suscriptores voluntarios en poco tiempo<!--[if gte mso 9]><xml>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Para hacer crecer tu lista de
suscriptores voluntarios, necesitas <b style="mso-bidi-font-weight: normal;">tráfico</b>,
un <b style="mso-bidi-font-weight: normal;">autoresponder</b> y una buena <a href="http://www.paginasdeaterrizaje.com.es/mono-paginas-de-aterrizaje/" rel="nofollow" target="_blank">paginade aterrizaje</a>. Estos son los elementos básicos para hacer crecer una lista
de suscriptores, pero se necesita algo más de información:</span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Encontrar una lista ganadora</span></h2>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Una lista de suscriptores ganadora está
compuesta por <a href="http://autoresponder-1.blogspot.com.es/2014/12/7-estrategias-para-hacer-que-tus-email.html" target="_blank">personasreceptivas a tus ofertas</a>. Una lista de personas que confíe en ti y esté
dispuesta a gastarse el dinero en tus recomendaciones como afiliados o creador
de productos de información. </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Cuando encuentras la beta de hora, necesitas profundizar y seguir cavando
y parte de lo que ganes tienes que reinvertirlo en seguir profundizando en esa
beta. </span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2325075973003738393.post-69165853516298736302014-12-10T01:43:00.004-08:002014-12-10T01:44:11.702-08:007 estrategias para hacer que tus email sean abiertos<!--[if gte mso 9]><xml>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">El problema del <b style="mso-bidi-font-weight: normal;">email marketing</b> es que te enfrentas al
reto de que tus email promocionales sean abiertos. ¿Cómo escribir líneas de
asunto que hagan que tus correos electrónicos sean abiertos? </span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Aquí van algunas
sugerencias: </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> </span>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Testea</span></b><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> tus líneas de asunto</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Escribe cuando tengas <b style="mso-bidi-font-weight: normal;">algo
importante</b> que decir, no envíes un email a tu lista solo porque piensas que
tienes que mantener el contacto. El <a href="http://autoresponder-1.blogspot.com.es/2014/11/que-oportunidades-tengo-de-contactar.html">contacto
es importante</a> pero el contacto vacio solo te va enviar al spam. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Utiliza la curiosidad</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Personaliza tus líneas de asunto</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Envía videos y audios, no solo texto</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Haz <a href="http://autoresponder-1.blogspot.com.es/2014/11/escribir-para-la-gente.html">crecer
tu marca</a> en la mente de tus posibles lectores en Youtube, Twitter y otras
redes sociales</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Regala algo valioso, de vez en cuando no vendas. Envía un buen
regalo a tu audiencia. Los regalos son formas poderosas de mantener el
contacto. </span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Un correo electrónico no sirve de nada si nadie lee lo que tienes que
decir o entrar en tus enlaces de afiliados.</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> </span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2325075973003738393.post-37617821413568625862014-11-11T09:41:00.003-08:002014-11-11T09:41:29.996-08:00¿Qué oportunidades tengo de contactar con mis suscriptores?<div dir="ltr" style="text-align: left;" trbidi="on">
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oportunidad disponible para mejorar la relación y ofrecer tus productos y
servicios mediante <b style="mso-bidi-font-weight: normal;">email marketing</b>. </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Días de fiesta</span></div>
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<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
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negocio o un hito especial en tu carrera</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Boletín semanal</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Nuevos miembros en tu equipo. Aprovecha para enviar fotos y
videos. Es una excelente manera de generar confianza en ti y en tus servicios.</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Todos los que hacemos email marketing tenemos que utilizar cualquier
oportunidad para comunicarnos con nuestra audiencia. </span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2325075973003738393.post-49934312604826400002014-11-04T02:10:00.000-08:002014-11-04T02:10:09.160-08:00Escribir para la gente<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
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<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Si haces <b style="mso-bidi-font-weight: normal;">email marketing</b> no puedes escribir
pensando en el SEO. Tienes que escribir solo para la gente, para personas que
no quieren moverse, que quieren quedarse en el sofá viendo la tele con el mando
en la mano.<span style="mso-spacerun: yes;"> </span>Tienes que partir de la base
que la gente no quiere hacer nada de lo que tú le pidas. </span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> </span>
</div>
<h2 class="MsoNormal" style="text-align: left;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Email marketing que mueve a
la acción</span></h2>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Cuando <a href="http://autoresponder-1.blogspot.com.es/p/autoresponder-profesional.html">email
marketing</a> no tienes tu maravillosa sonrisa, ni tu escultural cuerpo para
mover a las personas a la acción. <u>Solo tienes tus palabras en la página
escrita</u>. <span style="mso-spacerun: yes;"> </span>Pero déjame tranquilizarte,
tienes más fuerza en tu mente que la que tienes en tus brazos. </span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Antes de escribir una sola línea
de tu email tienes que pensar en las necesidades y deseos de tu prospecto. Ese
prospecto no es un prospecto, en realidad es una persona que no quiere saber
nada de ti ni del producto que estas promocionando. Pero si logras meterte en
su mente puedes que descubre que es lo que hace que se levante del sofá. </span></div>
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<br /></div>
<h4 class="MsoNormal" style="text-align: left;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Listas de calidad</span></h4>
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<br /></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Deberías tener claro quién
es tu cliente antes de escribirle. Por eso, es que son tan importantes las
listas de calidad. <span style="mso-spacerun: yes;"> </span>Si tienes una lista
de suscriptores bien enfocada, entonces es más fácil que tengas más conversiones. </span></div>
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<br /></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Si tu cliente te pide
escribir un email y no tiene una buena lista niégate, porque esa lista nunca convertirá
bien. Como dice el dicho: “La cabra tira al monte” si tienes una buena lista sabrás
cual es el monte al que tira la cabra y por lo tanto venderle lo que la cabra
desea. Pido disculpas por llamar cabras a los clientes, pero es lo que son. </span></div>
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Tus prospectos son personas-cabras. </span></div>
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